New Delhi, January 5, 2010: Yatra.com, a leading online travel company, and Yahoo! India signed a strategic advertising partnership to promote Yatra.com across Yahoo! India. As a part of this deal, Yatra.com will be featured as the recommended travel website on Yahoo! India homepage.
In addition to the dedicated link to Yatra.com from the Yahoo! India homepage, Yahoo! India will provide dedicated display advertising inventory to Yatra.com on its Homepage, Finance and News sections. Yatra.com will also be featured as the Knowledge Partner on Yahoo! Answers for Travel category.
Bharat Malik, Head Online Marketing for Yatra.com, expressed his confidence that the deal will benefit both the brands. Commenting on the partnership, he said, “It is a long term partnership, whereby we will harness the strengths of Yahoo!, the preferred destination of Indian internet users. It will enable us to increase the brand awareness of Yatra.com and have a positive impact on our advertising in other online mediums as well.” Mr. Malik went on to stress that “the many facets of the partnership and long-term association will allow Yatra.com to build a formidable online presence, through a combination of Display ads, Search and as a recommended partner.”
Speaking on the partnership, Dhruv Shringi, Co-founder and CEO of Yatra.com, said, “Partnering with a leading site like Yahoo! India is a logical choice for Yatra.com. Through this association,Yatra.com will benefit from the strong reach of Yahoo! in India”.
He further added, “In the recent months Yahoo! has launched several improvements including a new Homepage, a new Search experience and launched many innovative features on key properties like Mail. We are confident that all of these initiatives will help in Yatra.com gain increased awareness in Indian market through Yahoo! India”.
Arun Tadanki, Managing Director of Yahoo! India said, “The Yahoo! network reaches 72% of all Internet users in India and we are committed to strengthening our audience growth through product innovations and marketing investments. We are also very focused on providing our advertisers with comprehensive solutions to reach their target audience effectively. Our advertising partnership with Yatra.com leverages various properties of Yahoo! India to provide strong visibility to this leading travel portal”.
Yatra.com has travelled a long way starting from domestic flight bookings, and then moving onto international flight, hotel and bus bookings, holiday packages and now train bookings. Yatra.com also has been the first online travel company to offer unique and innovative services such as cash on delivery of domestic and international flight tickets, compensation to the customers on flight delay, best fare challenge and partial payment options for hotel bookings.
Yatra.com has also been the recipient of several prestigious awards and recognitions. From being declared the ‘Best Online Travel Agency’ of the year 2008 at the Galileo Express Travel World’s awards, 2008 to being the only Indian travel company among the ‘Top 100 start ups in Asia’ awarded by Red Herring. And also being recognized as the ‘most used travel website’ by Juxt Consult in their India Online Survey 2008, Yatra.com has garnered a distinct mindshare of consumers.
About Yatra.com
Yatra.com, rated as India’s No. 1 travel website by Juxt Consult – India Online Survey 2008 is a one-stop-shop for all travel needs. From air tickets to hotel rooms to holiday packages to car rentals, yatra.com has everything to service today’s traveler. With yatra.com, you can book air tickets over the internet, through their 24×7 customer care centre, Yatra.com Holiday Lounges or by simply using your mobile phone. Yatra.com gives you an access to the best travel deals across a myriad of national and international destinations. It is one of the largest consolidators of hotels in India. Yatra.com provides reservation for 4,000 hotels across 300 destinations in India. Yatra also has international tie-ups with all the major international airlines and provides real time access to over 90,000 hotels across the world. All products at yatra.com come with a best price guarantee and an assurance of instant bookings.
About Yahoo! India
Yahoo! India (www.yahoo.in) was launched in June 2000 and attracts millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!’s vision is to be the centre of people’s online lives by delivering personally relevant and meaningful Internet experiences.
